In this technology driven world, what matters for us is user experience. Yes that is exactly what I said user experience. Now exactly what user experience means is the interaction of the person with your application, website or services. If your website is easy to use then the user might look around it properly. In addition, would eventually come back to your site. On the other hand if the website is complex it will put off your customer’s interest. They would leave your website in under a few minutes and would not come back.
User Experience plays a key role in the e-commerce industry now. You business will stand based on interaction the user will have with your website or application.
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Let talk about 3 very basic things you need to focus on for creating a good user experience for your customers:
- Don’t over do
Well this means that do not try to pour in all the information on a single page under a single point. Give a brief introduction of what you have to over and then leave the link to the next page where the proper detail is present. However, if you over do all the information on the first page no one is going to stay on the website because it will be having a lot of content which usually disturbs the reader.
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- Get social
Now days social media platforms have turned into a business place. In order to be grow, succeed and drive more traffic towards your website use social media as much as you can. Promote your business by the means of social networking websites may it me Facebook, Instagram or Youtube.
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- Invest in unique experience but don’t go complex
Trying to add more and more things to your website just in order to provide a better experience to your user can be reversed to bad. In an attempt to make your website look top notch do not make it complex to understand. If it becomes complex your user experience will change from good to bad. Eventually this will make them stop coming up to your app/website.
